What is SEO for Home Care Agencies and what are its benefits?
SEO, or search engine optimization, is a marketing strategy that allows your home care agency website rank on Google. Home care agencies have to be visible online. SEO can help you rank in Google and bring potential customers to your agency.
With Home Care SEO, Attract Potential Clients
90% of families look online for local home care agencies. If you want your ideal clients to find your website, SEO is essential. You can rank high on search results pages where the most clicks and future sales take place by using SEO.
With Home Care SEO, Attract Potential Caregivers
SEO for home care agencies is not only a great idea to attract customers but also a key marketing channel to acquire caregivers. Potential caregivers also search online for jobs in home care agencies, just as potential customers do for home care services. SEO can optimize your site for specific keywords that potential caregivers might be searching.
Once you have an understanding of what SEO is and why you should care about it, it’s time to learn how it works. Here are five tips to help home care businesses pursue SEO.
5 Tips to Help Your Home Care Business Get SEO Right
1. Know your Targeted Customers
Optimizing for SEO is not just about ranking on Google. Your home care agency’s content must be relevant to the needs of your visitors once they have found your site. Visitors will convert to customers if they find relevant and well-written content. It doesn’t matter how many people visit your website. They won’t convert if they feel your service isn’t tailored to their needs. Your content must be customized to your customers.To create personas and write content that appeals to your ideal customer base, one way is to define them.
Developing Personas Helps You Precision Target Your Market
Personas are fictional characters that represent your ideal customers. Personas should include qualitative information like age, gender and job. Personas are a way to target your market. They take an abstract idea and make it concrete. Personas are a better way to target your customers than just the idea of a customer. They allow you to target very specific people with very specific needs who match your ideal customers.The most common personas in the home care industry are seniors, adult children who make decisions for seniors, as well as referral sources like social workers and doctors. If you don’t feel that one persona is enough to capture the diverse customer base, create multiple personas. To ensure that content is optimized for each customer, it’s essential to map out every type of customer.
2. Your Targeted Keywords in the Home Care Industry
Although most people use Google to locate home care agencies, they don’t always know what keywords to search for. It can be difficult to know which keywords to target. Your ideal customers might be looking for caregivers, caretakers, home care agencies, and businesses that provide home health care.
You can search for the most relevant keywords to home care agencies by conducting research. This will enable you to optimize pages and be found for the most relevant keywords that your audience searches.
The basics of keyword research
Keyword research is the process of identifying keywords that are relevant to home care agencies. Keyword research for homecare businesses involves identifying the most popular search terms people use to search Google for services in their area.
You can use many tools to do keyword research. These include Google Search Console, Google’s Keyword Planner, Ahrefs and Google Search Console. You can still conduct keyword research in Google if you don’t have the funds or don’t know how.
To see what Google thinks you are searching, start typing your primary keyword. These keywords can be suggested by Google because they are popular searches. This allows you to start to enter different keywords and see which ones appear in Google autosuggest.
These are just the basics of keyword research. There are many strategies and layers to find the best keywords for your home-care agency.
Home Healthcare Keywords
The most popular keywords in the home care industry are caregivers, caretakers and home care agencies. We discovered that “caregivers”, the most searched keyword, is very popular through our own keyword research. The first Google page is about the job, not the actual services being offered. The keyword “caregivers”, which is not the right keyword to use for optimizing your home care agency, doesn’t make sense.
Further keyword research revealed that both home care agencies as well as home health care services offer the possibility to rank on page 1.
Keywords for Senior Care
We found that keywords related to senior care such as home care for seniors or home health care are great opportunities to target your agency.
Although we have identified some high-quality keywords to target, it is important to remember that there are many ways to refer to the homecare industry. You should optimize for multiple keywords, from “home care agency” and “home health care senior,” so that people can search for home care services.
3. Home Care Companies: Optimize Off-Site and On-Site SEO
SEO encompasses many strategies and goals. SEO is more than keyword research. It’s crucial to be thorough when it comes to home care companies. This includes both on-site as well as off-site SEO.
On-site SEO is SEO that’s done on your website or on specific pages. This covers content, meta-descriptions and title tags as well as internal linking. We’ll show you how to use each one to optimize your website for home care agencies.
How Google crawls your website
Before we dive into the basics of on-site SEO, it is important to understand how Google crawls websites. All of your efforts towards on-site SEO won’t be worthwhile if Google doesn’t crawl your website.
Googlebot crawls the web using crawling. It visits your site’s pages and adds them to its index. Google can also analyze keywords and the depth of your content to rank your page.
Google crawls your site using links to other pages. Internal linking is the next important SEO tactic.
How internal linking can help your pages rank for your targeted keywords
This strategy will ensure that Google can find all pages on your website when it comes to internal links. Google won’t find a page if it doesn’t have internal links linking to it. This page will be known as an “orphan” page.
Your pages will rank higher if they have internal linking. This is also known as PageRank, which distributes authority through what is called internal linking. This evaluates the quality and assigns a value to the links. Google can understand your page’s intent to optimize by using anchor text that contains targeted keywords.
Use targeted keywords
Your targeted keyword is used to optimize each page, URL, title tag, meta-description and title tag of your site. If you want to optimize your website for home care agencies for “home care services for seniors”, you will need this keyword in all your content. This includes the URL, title tag, and meta description. These are all important in helping you rank for the right keyword.
Off-site SEO refers to a series of strategies that will get other websites to point back to your site. Link building is the most common form.
A high-quality backlink profile is essential
Backlinks can be considered references to other websites. Google considers your page valuable if a page linked from another blog or company links to it. Google considers your page to be more valuable and therefore will show it in search results.
Not all backlinks are good for SEO. High-quality backlinks are from reliable websites. Google won’t rank your page higher if you get spammy links.
Link Building Campaigns
You can use many different campaigns to build backlinks to your site. There are many ways to get backlinks to your website. When you create an article for a website within your industry (home care), and include a link back to your site in the content, this is called guest blogging. Note that Google’s Webmaster Guidelines prohibit the building of links at large through guest posts. This can lead to a penalty website.
Outreach is when you reach out to people in your niche and make them aware about your valuable content. While you are not asking for a link from them, you are putting the content in front to them. If they find it valuable, they will link to it. Broken link building refers to when broken links are found and replaced with your own. Contact the website that has the broken link to suggest a live page.
These are just a few examples of link-building campaigns that you can run to promote your home care agency.
Home Care Companies: Active and Passive Link Building
Both passive and active link building can help you build backlinks. However, the strategies behind each are very different. Passive link building is not about guest posting or outreach. Instead, you write quality, link-worthy content. The idea of passive link building is that quality content will generate links on its own.
This is what we talked about in the section on link-building campaigns. This requires additional effort to create links. This is not just content writing. You also send it to other people in your niche and write guest posts that link back to it.
4. Local SEO helps patients find your home care service first
Local SEO refers to the process of making your home care agency easily found in the areas you serve. People often search for service+location. For example, “home care agency cherry hill nj” could be a search query. Local SEO is optimizing pages on your website that are relevant to the service and location. This will allow you to rank higher for location-based keywords.
Local SEO is a great way to help patients find the right home care service. Because people want it in their own community, home care is a priority. Cherry Hill, NJ residents will not be searching for North Dakota home care services as their first instinct. Your community will be searching for local home care agencies. Local SEO optimization will ensure that you reach the right audience at the right time.
You can appear in two places for local searches: blue link results and map results. Map results appear at the top page of page one. This makes them an important place to target. This can be optimized via your Google My Business account (GMB).
Map results for SEO in Home Care
Your local SEO work may also be found in the blue links below the map. These results are organic, and are ranked according to the SEO work performed on page. It is important to show both for traffic to your site.
Comprehensive Local SEO Strategy for Home Care Companies
You can also use local SEO strategies, similar to link building, to get your home-care agency listed on Google. The two main strategies are creating a Google My Business account and creating a location page.
These pages can be optimized for your service or the location. You will present your business and describe what you offer on a service page. However, you will also include location-specific terms in the content. Cherry Hill will be mentioned multiple times if you are writing a Cherry Hill page.
Because people are searching for your service in Google, make sure you connect it to one keyword, such as “home care agency Cherry Hill”. Repeat this process for every location that you serve, creating unique content for each page.
However, make sure it reads naturally.
Unnaturally including the name of the target city in the content can reflect poorly on your homecare agency. It can read unprofessionally and can be a negative signal for Google.
Your geo-modified keywords (service + place) should be included, but it should read naturally.
Google My Business allows you to create an account and get a listing on Google. Map results will often be found on page one for location-based searches. You can find your business through Google My Business’ map feature as well as on page one by having a Google My Business account. SEO techniques are used to optimize your listing so that it can be found for the same keyword.
5. Produce Actionable, Sharable Content Across Multiple Media Platforms
We’ve already mentioned that good content can earn links by itself. To make your content shareable, you must write it all. It should be comprehensive in answering the question or addressing the pain point. Your content must satisfy your readers in order to earn passive links and get recognized by Google as valuable.
Optimizing content on your website can be done in many ways, including videos, photos, social media accounts and blog posts. Your pages will rank higher if they are connected to all these channels. If you have a blog post on all types of homecare services, you might make a video and link to it on other social media platforms.
We Offer Comprehensive Home Health Care SEO
We can help if you are overwhelmed by SEO, or need more information about how to make it work in your home care agency. Our digital marketing team has years of experience with home care agency SEO. Call our digital marketing team to find out how we can rank your home care agency website on Google’s first page.