Your website is an essential part of your home-care business. It’s the place where prospective clients and caregivers can learn more about you. Your website should not only provide information about home care but also a platform for you to express your uniqueness and highlight the benefits of your services.
IBIS World estimates that there are 429,045 home-care providers in the country. This means that many home care websites say the same thing. But what you can do is listen to Emily Dickenson and change your mind. Your website is an opportunity to be different.
SEO techniques designed with humans in mind
SEO (search engine optimization), is a key way to ensure your website is visible to local searchers. However, most SEO content is written for Google first, and then for readers.
A successful SEO strategy requires that you write for people first and then add SEO keywords if the text flows.
Let’s take Boston as an example.
It is possible to see “Boston Home Care” as a top-ranking SEO term for your area. This might seem to convey that the home care agency is named. Instead, write “home care Boston” and it will flow naturally. Prospects or family members who are browsing this website might find this easy to understand. These are some strategies to use for your website.
They have a website for the visually impaired and hearing impaired.
Your website might have been written for the oldest daughter of an aging parent. While this may be true for some, many older people are now using technology to search for services.
An accessibility plugin or widget can be used to make your website easier to use. These are just a few of the features that you will find on an accessible website for home care:
- Large font
- Alternate or alt text can be used in images, unless they are ornamental.
- There are many color options for grey-scale and color contrast
WP ADA Compliance check Basic is a plug-in that can be very useful for home care agencies. It will let you know if your site meets the criteria as set out by the American Disabilities Act.
You can also add descriptions to any audio or video so that people who are unable to hear it can still understand it. When possible, use captions.
Ask your clients what they think about your website. Maybe they’d like to chat with you to find out more information, or if they could get help with Medicaid. Find out how to make your website more accessible from all angles.
Your website design will make your home care agency more attractive and more accessible to a wider audience. This can help increase inquiries and recruit more caregivers.
They offer seamless access to their home care websites across all platforms.
Many potential clients for home care are also searching online for caregiver jobs. Your website should be enjoyable regardless of whether someone uses a tablet, a laptop, or a smartphone.
Check out your website from your phone. You’ll be able to see everything, including the page loading times and how the graphics and texts line up. Is everything looking good?